When commissioning a promotional video never forget you are creating an ASSET.

One that, if done well, will hopefully generate an ROI of 10x – 100x.

We know that for start-ups keeping expenses under control is crucial to survival. And seeing quotes for £5K – £10K can make any founder gulp. This is often when the ‘Fast-Thinking’ side of your brain jumps the queue and starts screaming,

The video is an EXPENSE!  It’s costing us money.

Money that we need. Money that we will never… get… oh wait…

Umm… pardon me.

‘Slow-Thinking’ Brain here, perhaps I can have a moment of your time?

I’ve had a look again at this video quote and to put things into perspective if you’re aiming to raise £500,000 on Seedrs or Crowdcube

 £5K – £10K Video is only 1-2% of your expected return!

In fact, if we help achieve your goal, then you’ll be looking at an eye-watering

50x ROI or even a 100x ROI

I don’t know about you, but I’d take that return on investment any day of the week.

But wait!  If that’s not enough, now you mean to tell me that the filmmakers at Mabinogi are willing to stake up to half the bet on your behalf?

Seriously?

They are going to bet up to 50% of their pay-check

on your campaign being successful?

Yes. Seriously.

So let’s just recap.

Your Videos are ASSESTS not EXPENSES

And yes, you could save a thousand quid or so on the upfront production costs by using someone cheaper or less experienced with crowdfunding or a friend of your cousin who makes really good Instagram videos.

But with ROI’s of 50 – 100x and the production house staking half your table stakes, why on Earth would you?

We’re more than just filmmakers, we help you discover the best in your team and product and work with you to hone your message to a razor sharp pitch that will resonate with investors and smash your goals.

Thinking Fast & Slow by the Economic Nobel Prize winner, Daniel Kahneman