When Sovereign Wealth found itself as one of the largest and fastest growing practices in the St. James Place Partnership, they turned to Mabinogi Productions to help them supercharge their recruitment process with a suite of videos to lure new hires.

Instead of handing over 15 -25% of a new hire’s salary to an agency, they instead attracted fantastic, motivated candidates with the help of a suite of videos that were filmed over a 3 day period.

These 10 videos created an entire ecosystem of content on their website for Employees, Clients & Prospective Hires.

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Our mandate was to produce a suite of videos for Trainees, Clients & Advisors.  The result being:

• Client focused video explaining why Sovereign Wealth is the right Financial Adviser for their portfolio
• Investor focused video, triumphing Sovereign achievements in preparation for a possible public IPO
• Trainee focused video designed to recruit potential new Financial Advisers via the St. James Place Academy
• Trainee focused video giving insight into the life of a Financial Adviser.
• 2 Supporting Videos from Senior Advisers explaining their career path and the rewards of working with Sovereign
• 2 Supporting Videos from Junior Advisers explaining their career path and the rewards of working with Sovereign
• A group video from back office employees describing how lovely it is to work at Sovereign
• Finally a short playful teaser that promotes the ‘Spirit’ and ‘Ethos’ of Sovereign