University of Sheffield spin out, Sansanima selects Mabinogi Productions to create Investment Pitch Videos for ground-breaking Biotechnology.

As mentioned over the years, Heart & Mind crowdfunding videos are our favourite. Anything that helps people and the planet, we’re ready to enthusiastically join the team and see you overfund.

For over 100 years scientists have relied upon animals to test drugs prior to use in humans, resulting in the destruction of millions of animals every year. And whilst this was necessary to ensure human safety it also caused needless suffering and ultimately the death of countless numbers of animals.

But now thanks to a breakthrough cell-based technology,

the team at Sansanima are on the cusp of removing live animals from the pharmaceutical testing chain.

These cell based tests which are done in the laboratory are not only faster, cheaper and more accurate, but will also save millions of animals every year.

With regulatory pressure closing in, the pharmaceutical industry is not asking ‘if’ they need to remove animals from the testing process but rather ‘when’, ‘how’ and ‘who’ can lead them in this transition.

The key to triggering investment is to quickly and effectively communicate to investors what the problem is,

why they should care and most importantly what they poise to gain from investment.

This is where Mabinogi helped Sansanima make their case for investment and adoption of their cell-based testing technology. They have the solution that the industry is crying out for, we just needed to present it in an engaging and effective way.

In the case of Sansanima, removing animals from the pharmaceutical testing chain is a noble aim, but when combined with the fact that their technology will also reduce costs, speed up testing, improve accuracy and comply with future regulations you have an iron-clad investment case.   By investing in Sansanima you could literally help save millions of animals from needless suffering and reap the financial rewards of supporting the new gold standard for pharmaceutical testing.

Quite a good hook if you ask us!  

Be a hero. Make money.

Supporting this ‘hero’ investment pitch video which was also used for lucrative grant applications were a series of 1 on 1 interviews with the founders Dr. Ciara Doran & Professor Andrew Peden as well as Director of Operations Dr. Richard Senior.

These interviews help investors and potential customers better understand how the technology works as well as build trust in the expert team that Sansanima has assembled.  Their talent, vision and dedication is inspiring as well as reassuring that their technology and business case are solid.

Searching for a crowdfunding video producer for your Seedrs/Republic EU or Crowdcube Campaign?

Then check out our packages here – Crowdfunding Video Production Packages.

We offer a full turnkey service from script to shoot to edit as well as our NEW CAMPAIGN COACHING PROGRAM to maximise the return on your investment.

See what our previous clients have to say about working with Mabinogi.

hello@mabinogi.co.uk

Please find some images from the crowdfunding pitch video below: