CASE STUDY Confused.com is a huge name in the insurance world but definitely not the stuffy number crunching kind.  So when they approached the MABINOGI PRODUCTION TEAM to come up with ideas for their Bald Tyres Awareness campaign we decided to think just a wee bit out of the box. After-all with a spokesperson like the legendary funnyman James Corden, we knew our promo had to hit the public with equal measures of comedy and drama. Our video was the cornerstone in a month long campaign to inform motorists about the dangers and consequences of driving on bald tyres. Required elements were: Risk of accidents Possible loss of life Massive fines Points on your license Call to action to – “Check your tyres today” But since nobody likes a boring old voice over lecturing us about something that we know we should do… MABINOGI made this instead. Enjoy! What were the key elements to this video marketing campaign? Motion Text to start the video Most media viewers have the sound OFF by default. Thus the first 3 secs it is crucial to use TEXT for any important information. We use 3 simple words :  BALD – BEAUTIFUL – DANGEROUS This … Continue reading CONFUSED.COM – BALD IS DANGEROUS